Most startups do not succeed. Those that do all have one thing in common: a collection of philosophies and strategies for winning in a complex and unforgiving marketplaces. Whether it’s implicit or explicit, every founder has their own “startup playbook.” They just haven’t revealed it—until now.
Entrepreneurs are pioneers. In creating new businesses, they venture out across the market-scape to discover and build new products and services. Like pioneers, these journeys are frequently long, lonely, and risky. But, also like pioneers, these journeys are essential for the growth of our society — to build new economies, new ecosystems of work and life.
This book offers lessons in pioneering from key entrepreneurs. Pioneers needed to know locations, weather, supply logistics, travel, and various technologies like maps, navigation, and transport. Entrepreneurs need to understand markets, industry transformations, finance, business operations, and various technologies involved in products, services, and modern business…
…We are all familiar with the heroic stories of entrepreneurs. These stories tell of easy, quick, or inevitable success. In reality, there are almost always massive challenges, delays, setbacks, risks, and uncertainties. Indeed, the entrepreneurs and pioneers have belief that their journeys will be successful; they would never have set out without that belief. But the journey is almost always hard.
This book brings the perspectives of entrepreneurs who have taken those journeys. They share key lessons from their journeys — in the hope that those who then set out on their own new travels will make new mistakes rather than their old ones. They also hope to make the journey somewhat less lonely by sharing their experiences.
— excerpts from Reid Hoffman’s Foreword